In 2017, long before Marie Kondo became a fad, three actresses - Janice Koh, Pam Oei and Petrina Kow - decided it was time to clear out their seriously overstuffed wardrobes. They thought it would be a good idea to hold a mini jumble sale to sell their pre-loved clothing at super affordable prices, and raise some funds for charity.
They called upon their fashionable girlfriends to donate gently-worn pieces from their wardrobes too. Everyone said yes! The Fabulous Baker Boy generously provided them a space in their cafe, and these three crazies hung and steamed a gazillion pieces of clothing, and dusted shoes, bags, and accessories. They assembled hanging racks loaned from theatre companies. And borrowed hangers from their neighbourhood dry cleaners. They decorated the space with lots of flowers to make the room look and smell nice. The response was overwhelming. They raised S$12,000 in two days.
And that’s how Pasar Glamour was born.
Over the past three years, Pasar Glamour has grown in scale with the help and support of many volunteers, donors and partners from the art and fashion community. Today, the event has grown to become one of the most anticipated pre-loved clothing sales of the year, and raises funds for charitable organisations in Singapore that support women and children in vulnerable circumstances as well as the Arts. It’s beneficiaries have included the Emma Yong Fund, Arc Children’s Centre, AWARE, Wild Rice, Daughters of Tomorrow, Aidha and Playeum.
Pasar Glamour is a not-for-profit social enterprise run wholly by volunteers who work closely with clothing donors, many of whom are from the entertainment, media and fashion sectors. In addition, it partners established and emerging Singapore Fashion Labels who donate brand new sample pieces and out-of-season stock to the sale. Over the years, Pasar Glamour has attracted new partner organisations and individuals, who have come on board with pro bono services or provided resources in support of our cause. This includes the National Design Centre as our key venue partner since 2018. This close partnership with like-minded partners has allowed Pasar Glamour to keep event costs to a minimum.
Over the years, our annual monetary donation to the charitable sector has grown from S$12,000 in 2017 to $56,000 in 2018 to $166,000 in 2019. In 2020, Pasar Glamour raised over S$138,000 on the crowdfunding platform, Ray of Hope, to support freelancers in the performing arts who have lost income due to the widespread shutdown of performing arts spaces during Covid-19. So far, the fund has distributed $108,000 to 216 individuals.
Pasar Glamour has been honoured to receive the Friend of the Arts award in 2019 and 2020 at the annual Patron of the Arts ceremony, in recognition of its contributions to the arts sector.